Every notification makes a promise
The promise is simple: this interruption is worth your attention right now. Many products break that promise constantly. They turn reminders into background noise, then compensate by making them louder.
We are trying to avoid that spiral.
The filters we use
Before something becomes a notification in Orgo, we ask:
- is it time-sensitive?
- is it actionable?
- would the user regret not seeing it now?
If the answer is no, it probably belongs in the workspace rather than in the notification layer.
Tone matters too
Urgency is not only a timing problem. It is also a language problem. A reminder can be direct without sounding punitive. It can be helpful without pretending to be your manager.
That is especially important in bilingual products, where the social weight of phrasing shifts across languages. We spend as much time on tone as we do on timing, because respectful interruption is part of the product experience, not just a copy detail.
